001 · Independent designer · Lisbon / Remote

Designer of quiet, useful software.

Portrait of Albert Mori, independent designer Studio · 2018 → ongoing
Now
Open for Q3
Working with
4 founders
Based
Lisbon, PT
Past lives
Linear, Stripe, solo
[01]   Selected work, 2022 — 2026

Recent projects.

A small selection. Each one a four-to-nine-month engagement, working directly with the founder and the engineering lead. I don't ship deliverables — I ship working interfaces.

Two collaborators reviewing a software interface on a laptop Featured · Case study
2025 — 2026 · 9 months

A consumer banking app, rebuilt around trust instead of features.

ProductIdentitySystem
Designer in conversation with a client, sketching on a notebook B2B SaaS
2024 · 6 months

A CRM that shuts up until it has something useful to say.

Product
Woman reading on a phone in soft daylight DTC · Reading
2024 · 4 months

A reading app for people who used to love books.

ProductBrand
Team standing around a table working through product flows Series A · Identity
2023 · 7 months

Identity and product system for a developer-tools company at Series A.

IdentitySystem
[02]   About

Eight years, one practice.

I've been a designer-of-one inside a Series B, a designer-of-fifty inside a public company, and a designer-of-one again. The last one is the one that stuck.

Portrait of Albert Mori at his desk

I work with three or four founders a year on the design problems that don't fit neatly into a brief — the ones where identity, interface, and the company itself have to be untangled together.

That usually starts with a week of conversations and ends with a system in production: a brand that holds up, a product surface that pays it off, and a handful of words the team can actually agree on.

I'm not interested in unbillable rounds, deck theatre, or work that ends at the artboard. The good engagements feel like collaborations between adults.

2022 → Independent practice — Lisbon, PT Founder & designer
2019 — 22 Linear — Remote Senior product designer
2017 — 19 Stripe — Dublin Product designer
2015 — 17 Pentagram — London Junior designer
2014 Royal College of Art — MA, Visual Communication Education
[03]   What I do

Capabilities, honestly.

Three buckets. Most engagements touch all three, in roughly this order. I bring trusted collaborators in for code, motion, and photography when the work calls for it.

/ 01 — Foundation

Brand & identity

  • Naming & positioning 2–3 wk
  • Wordmark & symbol 3–5 wk
  • Typography system 2 wk
  • Visual language 3–6 wk
  • Brand guidelines 2 wk
/ 02 — Surface

Product design

  • Information architecture 2 wk
  • Core flows & states 4–8 wk
  • Design system 3–5 wk
  • Engineering handoff ongoing
  • Design review cadence ongoing
/ 03 — Last mile

Marketing surface

  • Homepage & site 3–5 wk
  • Pricing & docs 2–3 wk
  • Launch collateral 2 wk
  • Pitch & deck system 2 wk
  • Print & monograph on req.
[04]   Words from clients

What they said.

A small selection of the kindest sentences anyone has ever sent me, from founders and operators who hired me twice.

“Albert is the rarest thing — a designer who can hold the entire company in his head and not show off about it. By month three we couldn't remember what the product looked like before.”
Sarah Larsen, CEO at Northstar
Sarah Larsen CEO · Northstar Banking
“We hired Albert to design a marketing site and ended up rewriting our entire positioning. That's how this kind of work should feel — you hand over more than you intended to.”
James Okafor, Founder of Plotline
James Okafor Founder · Plotline
“Six weeks in and the engineering team was quoting the design principles back to me. That has never happened to us with an outside designer.”
Hana Park, Head of Product at Lumen
Hana Park Head of Product · Lumen
“Calm, direct, and very, very fast. Albert pushed back on more decisions than anyone we'd worked with — most of those pushbacks were right.
Owen Whitford, Co-founder of Quill
Owen Whitford Co-founder · Quill
[05]   Hello, hi

Let's talk.

If you're a founder with a real problem and a real budget, I'd love to hear about it. The first conversation is twenty minutes and costs nothing.

albert@albertmori.studio
Studio
Rua das Janelas Verdes 14, 1200 Lisbon, PT
Elsewhere